Developing a clear and profitable strategy relies on
balancing your company's competencies and abilities against the market
opportunities into the future.
We offer a strategic development process that starts
with strategic analysis and takes you through to implementation. Our
marketing effectiveness studies look at how your marketing expenditure
can be optimised to maximise your marketing ROI.
Strategic analysis
Many marketing plans happen by hunch, but there is a better way. Strategic analysis
forms the groundwork for the development of market strategies and
involves looking at your customers and markets, your competitors and
your competencies to identify the areas of opportunity and threat, based
on what your customers really value and what you can cost effectively
deliver.
Marketing effectiveness
Increasingly financial analysts are looking at how to get the best
from marketing budgets and marketing is now no longer just the preserve
of the marketing department but impacts on operations through TQM and
customer satisfaction, on IT through customer databases, on sales
through CRM and sales management and on finance through customer
profitability analysis. With so many people now involved in marketing
and so many ways to market, marketing effectiveness is a major question.
Brand development
Brands are not just products, a brand may be the company itself and
so how people think about the company brand affects them as employees as
well as customers. Developing and understanding brands is a core part of company management.
Focus areas
If you have specific areas of marketing that you want help developing, we have experience in
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